What is it about?

The article is about trends on Pharma industry in India,Marketing methods adopted by various companies and predictions of future trends.

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Why is it important?

Important for those in Pharma business in India. Useful in formulating their strategies

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This page is a summary of: Pharma marketing in India: Opportunities, challenges and the way forward, Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing, June 2008, Nature,
DOI: 10.1057/palgrave.jmm.5050121.
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