An integrative marketing channel performance measurement framework

Michael J Valos, Andrea Vocino
  • Journal of Database Marketing & Customer Strategy Management, October 2006, Springer Science + Business Media
  • DOI: 10.1057/palgrave.dbm.3250037

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Andrea Vocino

In partnership with: