Statement from the new editors

What is it about?

It is customary for the new editors to outline the type of papers they would like to encourage for submission. Our ultimate goal is to publish profound, thoughtful, rigorous, well-written, high-quality, high-impact and at times provocative papers to generate discussion, debate, fresh perspective and insight. The papers should clearly address the fields of corporate or product (goods and services) brand strategy and management, with an outline of the utility and practical implications for managers and research. These include those derived from empirical research (qualitative, quantitative and case study research), conceptual papers and so on. They should also be relevant to the global readership of this journal.

Featured Image