Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research

Michael R Hyman, Dennis A Kopf, Dongdae Lee
  • Journal of Brand Management, November 2009, Springer Science + Business Media
  • DOI: 10.1057/bm.2009.33

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1057/bm.2009.33

The following have contributed to this page: Michael Hyman and Dr. Michael R. Hyman