What is it about?
e-infochips was promoted by young technocrat after gaining experience in one of the biggest IT company in 90s. The company and promoter's humble journey was from scratch, but it gained momentum due to strong commitment, innovation, financial prudence and best HR practices. e-infochips is IT MNC operating in India and USA. The strategy of company is to promote innovation and entrepreneurship spirit among its employees. The company focus in niche market and inhouse products development to control cost and preserve trade secret.
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Why is it important?
The company adopted unique principle of intrapreneurship to promote creativity. The promoter allowed employees to take risk. In IT sector, understanding business problem and offer user friendly out of box solution is most important. However the competition in the market is driven by cost lead. e-infochips combined all those aspects consistently.
Perspectives
This case study is winner of 2009 London Business School and Aditya Birla Center's 'case study competition'. The winner cases were compiled to publish in form of a book.
Vrajlal Sapovadia
SBS Ahmedabad
Read the Original
This page is a summary of: eInfochips: Product, Delivery and Service Differentiation, January 2012, Nature,
DOI: 10.1057/9781137268556_7.
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