Understanding why marketing does not use the corporate data warehouse for CRM applications

Fay Cobb Payton, Debra Zahay
  • Journal of Database Marketing & Customer Strategy Management, July 2003, Springer Science + Business Media
  • DOI: 10.1057/palgrave.jdm.3240121

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The following have contributed to this page: Professor of Marketing Debra Zahay and Fay Cobb Payton