Part IV: How Do Reputations Affect Corporate Performance?: Sustainable Competitive Advantage and Firm Performance: The Role of Intangible Resources

  • G Steven McMillan, Maheshkumar P Joshi
  • Corporate Reputation Review, July 1997, Nature Publishing Group
  • DOI: 10.1057/palgrave.crr.1540022

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http://dx.doi.org/10.1057/palgrave.crr.1540022

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