An exploratory study of factors affecting credit card brand and category selection in India

  • Abhilash Ponnam, Debajani Sahoo, Abhigyan Sarkar, Surya Narayan Mohapatra
  • Journal of Financial Services Marketing, September 2014, Springer Science + Business Media
  • DOI: 10.1057/fsm.2014.17

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http://dx.doi.org/10.1057/fsm.2014.17

The following have contributed to this page: Dr Abhilash Ponnam