A behavioural long-term based measure to monitor the health of a brand

Abas Mirzaei, David Gray, Chris Baumann, Lester W Johnson, Hume Winzar
  • Journal of Brand Management, May 2015, Nature Publishing Group
  • DOI: 10.1057/bm.2015.18

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The following have contributed to this page: Associate Professor Hume F Winzar