Customer Engagement Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online Media

  • Klement Podnar, UrÅ¡a Golob
  • Springer Science + Business Media
  • DOI: 10.1057/9781137388551.0009

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http://dx.doi.org/10.1057/9781137388551.0009

The following have contributed to this page: Professor Klement Podnar