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http://dx.doi.org/10.1057/9781137388551.0009
The following have contributed to this page: Professor Klement Podnar
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Customer Engagement Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online Media
- Klement Podnar, Urša Golob
- Springer Science + Business Media
- DOI: 10.1057/9781137388551.0009
