Preferences and Intercultural Networking

What is it about?

Intercultural competence is much needed in international business. However, the working life career of a single Western expatriate may not be sufficient to gain the necessary cultural sensitivity for the achievements demanded in the fast-changing East Asian business world. The authors consulted international managers who are under pressure to prove that their activities lead to a return on investment (ROI) to determine the preferences and networking that might enable them to achieve long-term success overseas. In an initial phase their performance might be evaluated by their network activities extending or stabilizing the international firm’s overseas network. Yeung (1997) uses the term ‘extrafirm’ network to refer to the relationship between firm and institution. From a resources-based perspective, network resources are embedded within the linkages inter-organizational relations (Tang and Xi, 2006) and extrafirm relations, for multinational companies (MNCs). Overseas networks can be described as network resources abroad that are concerned with the overseas operation.

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Photo by JJ Ying on Unsplash

Photo by JJ Ying on Unsplash