What is it about?
A third Person Effect is based on the premise that a person perceives that a message will not have effects oownself but it will have effects on others.
Featured Image
Photo by Denis Agati on Unsplash
Why is it important?
It is a study of perceived effects rather than on direct effect
Perspectives
The sutdy takes place in a multi-racial society
Syed Arabi Idid
International Islamic University Malaysia
Read the Original
This page is a summary of: Perceived Influence of Opposition Political Campaign Materials on Voters, SHS Web of Conferences, January 2017, EDP Sciences,
DOI: 10.1051/shsconf/20173300038.
You can read the full text:
Contributors
The following have contributed to this page
