What is it about?

Memes have become an increasingly common form of modern communication, which has recently attracted great research interest. In this article we analyze "language - memes", its influence on digital culture and collective thinking. The Internet, by expanding social content, contributes to the variability of cultural codes and consequently changes an individual’s cultural identity throughout life. The culture composed of cultural groups is defined as a kind of macro-code, consisting of numerous codes that are commonly used to interpret reality among members of the cyber community. Identity is also transmitted through the use of a specific language during interaction, which is a marker of discourse, in which Memes represent a distinctive business card. Linguists, as well as specialists in other disciplines (such as philosophy, anthropology) use each other’s work to study the interrelationships and mutual influences of language and culture.

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Why is it important?

The study proposed a hypothesis about the influence of the Internet on changes in society’s thinking, the formation of the Internet culture and language, using the example of meme language, which is confirmed by the analysis of Internet survey.

Perspectives

We do not exclude the possibility that the hypothesis we made about the peculiarities of meme language, its impact on digital culture and collective thinking - may be disproved. But, if future research succeeds in successfully replicating and expanding the results, especially in terms of the modern communication paradigm, this knowledge can be integrated into initiatives to improve cultural literacy and linguistic compliance on the Internet. Continuation of the study of the topic may encourage greater acceptance of certain behaviours and collective thinking, respect of the dignity of each Internet user, and not only, but also affirm the very value of shared thinking.

Associate Professor Yulia Andreevna Petrova
Rostovskij gosudarstvennyj ekonomiceskij universitet

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This page is a summary of: Meme language, its impact on digital culture and collective thinking, E3S Web of Conferences, January 2021, EDP Sciences,
DOI: 10.1051/e3sconf/202127311026.
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