What is it about?
This study aims to highlight the importance of green marketing for modern businesses, demonstrating that such strategies not only have the potential to boost sales in the food industry but also play an important role in protecting and preserving the global environment.
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Why is it important?
The global market for sustainable technologies and solutions is projected to exceed $60 billion by 2027. In this context, green marketing – as a tool for positioning a brand as environmentally responsible – has gained significant momentum, reflecting the growing environmental awareness among modern consumers. Global online searches for sustainable products have increased by approximately 70% in the past five years, while up to 55% consumers are willing to pay more for brands that demonstrate a commitment to environmental practices .
Perspectives
The findings of this study show that green marketing goes beyond a passing trend and represents a fundamental transformation in the approach to business operations and communications. For organizations in the food industry, adopting green strategies is critical to maintaining competitiveness and ensuring sustainable success in a market that increasingly values environmental awareness.
Assistant Prof. ,PhD Mariyana Veselinova Kovacheva
Technical University – Sofia
Read the Original
This page is a summary of: Exploring the importance of green marketing to increase sales in food industry, BIO Web of Conferences, January 2025, EDP Sciences,
DOI: 10.1051/bioconf/202519401002.
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