What is it about?

This paper dives into the fascinating world of online platforms, those websites and apps we use every day. It tries to uncover the secrets behind how these platforms become really valuable. Think about giants like Facebook, Google, and Amazon - they didn't start big, but they grew rapidly. This study looks at how they do that. It's like solving a puzzle of how these websites and apps become so important in our digital lives. They found that there are some special rules these platforms follow, and they're not always the same for every platform. It's kind of like uncovering the hidden rules of a game where everyone's trying to win. Understanding these rules can help us see how our digital world is changing and why some websites and apps become so popular and valuable.

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Why is it important?

Understanding how online platforms gain value is crucial because these platforms are an integral part of our digital lives and the modern economy. The way they grow and become valuable affects everything from how we connect with others on social media to how we shop online and find information. By uncovering the underlying dynamics, we can better predict trends in technology and business, which can help investors, policymakers, and entrepreneurs make informed decisions. Additionally, as these platforms become increasingly influential in society, knowing how they work is essential for addressing issues like privacy, competition, and the impact they have on our daily lives. In essence, unraveling the secrets of their value can shed light on the ever-evolving digital landscape and its broader implications for individuals and society as a whole.


Looking ahead, this research opens up exciting possibilities for exploring the digital world and its impact on our lives. As we continue to rely on online platforms for communication, commerce, and information, understanding how they gain value will be crucial for shaping their future and ensuring they serve society's needs effectively. Researchers can build upon this study by delving deeper into the unique dynamics of different online platforms and how they interact with broader economic and social trends. Policymakers can use these insights to create regulations that promote healthy competition and protect user interests in an increasingly digital world. Entrepreneurs and innovators can leverage this knowledge to develop the next generation of digital services that resonate with users and investors. In essence, the perspectives arising from this research offer a roadmap for navigating the evolving digital landscape and harnessing its potential for the benefit of individuals and society.

Dr Antonio Scala
CNR Institute for Complex Systems

Read the Original

This page is a summary of: The explosive value of the networks, Scientific Reports, January 2023, Springer Science + Business Media,
DOI: 10.1038/s41598-022-26961-x.
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