Building the brand equity of a national physical activity promotion organization

  • (546872013-331)
  • Jocelyn W. Jarvis, Tanya Berry, Sameer Deshpande, Guy Faulkner, Ryan E. Rhodes, John C. Spence, Mark Tremblay, Amy E. Latimer-Cheung
  • January 2013, American Psychological Association (APA)
  • DOI: 10.1037/e546872013-331

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