What is it about?
The present study describes a meta-analytic review of museum visitors’ behavior. Although there is a large number of visitor studies available, their cumulative importance has not been determined due to the lack of rigorous methods to determine common causes of visitors’ behaviors. This meta-analytic study permit to compare very diferent exhibitions sizes, shapes and contents.
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Why is it important?
We analyzed Beverly Serrell’s (1998) database of 110 studies, de ning a number of variables that measure visitors’ behaviors in exhibition spaces which exceeded the most typical and obvious ones. We developed four indexes of effect size and obtained their combined estimates: average time per feature ATF, percentage of diligent visitors PDV, inverse of velocity IOV, and stops per feature SPF.
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This page is a summary of: Re-Paying Attention to Visitor Behavior: A Re-Analysis using Meta-Analytic Techniques, The Spanish Journal of Psychology, June 2016, Cambridge University Press,
DOI: 10.1017/sjp.2016.39.
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