The Effect of the Emotive Decisions in Prospect Theory

What is it about?

Can the Prospective Theory be unemotional? The main purpose of this paper was to show that certainty and reflection effects do not occur when the stimuli have an affective value. It is necessary to advance in the objective of incorporating the emotions into decision-making processes. Some stimuli present an implicit emotional load that conditions the later decision-making process from the beginning

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