Estimates of the willingness to pay for locally grown tree fruits in Cusco, Peru

What is it about?

This article demonstrates the value that consumers in Cusco place on locally produced foods.

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Why is it important?

The article shows the importance of local foods to the diets of consumers in a middle income country. This study shows that an opportunity exists for smallholders and institutions that support them (government and NGOs) to market to nearby urban areas, where consumes are willing to pay more for their products.