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This page is a summary of: Yorke Rowan & Uzi Baram (ed.). Marketing heritage: archaeology and the consumption of the past. x+315 pages, 20 illustrations, tables. 2004. Walnut Creek (CA): AltaMira; 0-7591-0342-9 paperback $29.95 & £22.95; 0-7591-0341-0 hardback $75., Antiquity, December 2005, Cambridge University Press,
DOI: 10.1017/s0003598x0011525x.
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