With the biased data, business research cannot provide unbiased solution

What is it about?

This study elucidates the falsity of business research in relying on either respondents or informants alone for data collection, and argues that with the biased data, business research cannot provide unbiased solutions.

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Why is it important?

We proposed a hybrid approach for data forming, particularly for studies that are intended to infer causal relationship in the context of organizational behavior. With little change in sampling technique and added data collection, our recommended method curtails some of the primary biases and problems related to data cogency in the organizational research.

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