A Multinomial Probit Conjoint Preference Simulator Incorporating Varying Importance Weights

Hume F. Winzar, Lester W. Johnson
  • Australasian Marketing Journal (AMJ), January 1999, Elsevier
  • DOI: 10.1016/s1441-3582(99)70215-6

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http://dx.doi.org/10.1016/s1441-3582(99)70215-6

The following have contributed to this page: Associate Professor Hume F Winzar