A Multinomial Probit Conjoint Preference Simulator Incorporating Varying Importance Weights

Hume F. Winzar, Lester W. Johnson
  • Australasian Marketing Journal (AMJ), January 1999, Elsevier
  • DOI: 10.1016/s1441-3582(99)70215-6

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication


The following have contributed to this page: Associate Professor Hume F Winzar