Measuring Customer Based Brand Equity using Hierarchical Bayes Methodology

Ashish Sinha, Aaron Gazley, Nicholas J. Ashill
  • Australasian Marketing Journal (AMJ), January 2008, Elsevier
  • DOI: 10.1016/s1441-3582(08)70001-6

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http://dx.doi.org/10.1016/s1441-3582(08)70001-6

The following have contributed to this page: Professor Nicholas Ashill