Designing Vignette Studies in Marketing

Kelly D. Wason, Michael J. Polonsky, Michael R. Hyman
  • Australasian Marketing Journal (AMJ), January 2002, Elsevier
  • DOI: 10.1016/s1441-3582(02)70157-2

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http://dx.doi.org/10.1016/s1441-3582(02)70157-2

The following have contributed to this page: Michael Hyman and Dr. Michael R. Hyman