An examination of the presence, magnitude and impact of halo on consumer satisfaction measures

  • Jochen Wirtz
  • Journal of Retailing and Consumer Services, April 2000, Elsevier
  • DOI: 10.1016/s0969-6989(99)00019-3

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http://dx.doi.org/10.1016/s0969-6989(99)00019-3

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