Interactive effects of country of origin and product category on product evaluations

Lalita A. Manrai, Dana-Nicoleta Lascu, Ajay K. Manrai
  • International Business Review, November 1998, Elsevier
  • DOI: 10.1016/s0969-5931(98)00026-2

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http://dx.doi.org/10.1016/s0969-5931(98)00026-2

The following have contributed to this page: Dana Lascu