What is it about?
This introduces a special issue of the 'Journal of Business Research' on e-commerce... a collection of articles that preceded the flood of e-commerce research to follow.
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Why is it important?
This JBR special issue is important because it is a landmark - a pioneering collection of contributions from the scholars who grasped the importance of e-commerce early on, and offered the first conceptual and analytical insights.
Read the Original
This page is a summary of: Emerging issues in electronic marketing: thinking outside the square, Journal of Business Research, August 2002, Elsevier,
DOI: 10.1016/s0148-2963(00)00202-2.
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Resources
Ruby Roy Dholakia - Leader of URI's Telecom, E-Commerce, M-Commerce and Social Media research
Starting from the mid-1980s, a strong, varied and insightful stream of research developed under the direction of Professor Ruby Roy Dholakia at the University of Rhode Island (URI), examining multiple aspects of Telecom, E-Commerce, M-Commerce, Social Media, Virtual and Augmented Reality, Smart Homes, Internet of Things, and many related aspects of technology-induced changes in markets and consumer behaviors. This research continues via her associates – in Americas, Europe and Asia.
Web Interactivity: Pioneering look by David Fortin and Ruby Roy Dholakia
A pioneering study of interactivity and vividness of websites in shaping the attitudes and behaviors of consumers; done at the University of Rhode Island (URI) as part of the technology-markets-consumer-behavior research programs led by Professor Ruby Roy Dholakia.
Robert Benjamin and Rolf Wigand: Pioneering intro piece on rise of electronic markets
This article, a few others like it, and the publications emerging from the work at the University of Rhode Island (URI) under the leadership of Ruby Roy Dholakia represent the earliest conceptual and analytical views on electronic markets and e-commerce.
Nikhilesh Dholakia page on Google Scholar
The work stream of Nikhilesh Dholakia on electronic markets has taken cultural and institutional turns in subsequent years.
David Fortin at University of Canterbury in New Zealand
David Fortin, the lead author of this article, did his doctoral work under the supervision of Ruby Roy Dholakia at the University of Rhode Island (URI). After his doctorate, David moved to University of Canterbury. This link is a portal to his work for over 2 decades.
Curated Travel, Curated Shopping: A New E-Biz+Physical-Biz model
Reviewing, recommending and sharing are popular online activities that shape platforms, social sites, and merchant sites. This venture illustrates a new twist that combines e-biz and physical travel and tourism. It uses the approach of curated selection and presentation of sights, activities, places, happenings, merchants and products.
Contributors
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