Congruency of scent and music as a driver of in-store evaluations and behavior

  • Anna S Mattila, Jochen Wirtz
  • Journal of Retailing, June 2001, Elsevier
  • DOI: 10.1016/s0022-4359(01)00042-2

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http://dx.doi.org/10.1016/s0022-4359(01)00042-2

The following have contributed to this page: Jochen Wirtz