Managers' perception of relationship management in heterogeneous markets

Kent Eriksson, Jan Mattsson
  • Industrial Marketing Management, September 2002, Elsevier
  • DOI: 10.1016/s0019-8501(02)00189-x

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http://dx.doi.org/10.1016/s0019-8501(02)00189-x

The following have contributed to this page: Professor Jan Mattsson