The effect of new product development techniques on new product success in Spanish firms

  • Francisco Javier Miranda González, Tomás Manuel Bañegil Palacios
  • Industrial Marketing Management, April 2002, Elsevier
  • DOI: 10.1016/s0019-8501(00)00150-4

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http://dx.doi.org/10.1016/s0019-8501(00)00150-4

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