It wasn't me, it was my festival me : The effect of event stimuli on attendee identity formation

What is it about?

We all too often read about the tribal nature of festivals - we turn up to a festival and are quickly swept up in the atmosphere until we become nothing more than a face in the homogenous crowd. While nice to imagine, the reality of creating a community identity is not a straightforward act - in fact creating the wrong atmosphere in a festival environment can cause disintegration and disharmony among the audience. This paper examines how a festival successfully creates a harmonious environment which allows all attendees the chance to adopt a harmonious identity, share the buzz, and become a true tribal crowd.

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