What is it about?
• Study the pricing game with OTAs when hotels open online marketing channel. • Propose a game model to describe the channel competition between hotels and OTAs. • Find the optimal pricing policy for hotels to maximize the profit. • Give suggestions for hotels how to choose appropriate online partners.
Featured Image
Why is it important?
This paper studies the optimal pricing strategy of a hotel that establishes an online distribution channel through cooperation with an online travel agency (OTA). The OTA promotes the hotel and sells hotel rooms through its website and receives commission from the hotel for rooms sold.
Read the Original
This page is a summary of: Opening the online marketplace: An examination of hotel pricing and travel agency on-line distribution of rooms, Tourism Management, December 2014, Elsevier,
DOI: 10.1016/j.tourman.2014.05.003.
You can read the full text:
Contributors
The following have contributed to this page
