Acculturation, international residential tourists and shopping behaviour

What is it about?

Acculturation of international residential tourists (IRT) is a topic under researched. How these tourists behave when shopping? They do in the same way as they do in their countries of origin?

Featured Image

Why is it important?

Companies and academicians in tourist destinations with keys to develop strategies aimed at this type of tourists will be able to learn more about this issue. Results show that the acculturation of IRT behave in this way: few show high levels of acculturation and many show low levels. Finally, we find significant differences in shopping behaviour and socio-demographic variables.