What is it about?
It analyses the development of creativity in tourism, and how creative spaces, creative spectacles and creative tourism can potetially transform experiences.
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Why is it important?
It is the first comprehensive analysis of the relationship between creativity and tourism.
Read the Original
This page is a summary of: Developing creativity in tourist experiences: A solution to the serial reproduction of culture?, Tourism Management, December 2006, Elsevier, DOI: 10.1016/j.tourman.2005.06.002.
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Developing Creativity in Tourist Experiences: A Solution to the Serial Reproduction of Culture?
As culture is increasingly utilised as a means of social and economic development, the cultural tourism market is being flooded with new attractions, cultural routes and heritage centres. However, many consumers, tired of encountering the serial reproduction of culture in different destinations are searching for alternatives. The rise of skilled consumption, the importance of identity formation and the acquisition of cultural capital in (post)modern society point towards the use of creativity as an alternative to conventional cultural tourism. This paper considers the development of creative spaces, creative spectacles and creative tourism from the perspective of supply and demand. The need for creativity in developing new products and how to address the challenge of serial monotony are discussed, and examples of creative tourism projects are examined and contrasted to traditional models of cultural tourism.
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