Online word-of-mouth antecedents, attitude and intention-to-purchase electronic products in Pakistan

  • Alina Baber, Ramayah Thurasamy, Muhammad Imran Malik, Bushra Sadiq, Samina Islam, Muhammad Sajjad
  • Telematics and Informatics, May 2016, Elsevier
  • DOI: 10.1016/j.tele.2015.09.004

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