What is it about?

The demand for energy in India has been increasing steadily due to the country's rapid demographic and economic expansion. This has led to the realization of the significant potential of solar energy in the Indian energy sector. This study aims to identify and evaluate the factors driving the adoption of solar renewable energy products in India. After examining 40 ABDC-indexed articles and deployment of a nominal group approach, we have compiled a list of 19 factors that impact the adoption of solar renewable energy products. To better understand the relationship between these factors, we utilized the cross-impact matrix multiplication (MICMAC) method to create a driving force-dependency quadrant graph. Additionally, we identified each factor's hierarchical structure using the ISM soft technique. The results show that loyalty, willingness to use, and purchase intentions were identified as dependent drivers, while market imperfections, absorptive capacity, product availability, cognitive resonance, and eco-labelling awareness are independent drivers that require attention. This information can be beneficial for decision-makers in developing proactive strategies, end-users, research organizations, and academic institutions alike.

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Why is it important?

The study offers several significant insights for working managers, governmental organizations, policymakers, and academic researchers. This study provides them with numerous potential drivers for the adoption of solar renewable energy products that have been discovered in the current investigation through extended literature reviews and expert help. The current analysis shows that the identified enablers can be top management and team priority by offering useful knowledge and direction in creating their action plan to deploy solar energy products. Enablers found in the adoption of solar products can be employed in research of other renewable energy domains because they are largely similar, with a few exceptions.


There is a need to study the relevance of renewable energy products considering the rise in the population and demand for energy sources in India. It is required to analyze how different solar energy adoption enablers are connected with each other in a hierarchy.

Dr. Hans Kaushik
Dayalbagh Educational Institute

Read the Original

This page is a summary of: ISM-MICMAC-based study on key enablers in the adoption of solar renewable energy products in India, Technology in Society, September 2023, Elsevier,
DOI: 10.1016/j.techsoc.2023.102375.
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