Assessing the value of real-life brands in Virtual Worlds

Stuart J. Barnes, Jan Mattsson, Nicole Hartley
  • Technological Forecasting and Social Change, March 2015, Elsevier
  • DOI: 10.1016/j.techfore.2014.10.017

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http://dx.doi.org/10.1016/j.techfore.2014.10.017

The following have contributed to this page: Professor Jan Mattsson