International public relations: A synopsis of German-speaking and Anglo-American research approaches

Diana Ingenhoff, Christopher Ruehl
  • Studies in Communication Sciences, January 2013, Elsevier
  • DOI: 10.1016/j.scoms.2013.04.007

International PR: An overview

What is it about?

The article provides an overview of the research field by discussing the most important research approaches and studies conducted in the field.

Why is it important?

This article allows readers to understand the basic concepts of international PR and can be used as a foundation to be built on in future research.

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The following have contributed to this page: Mr Christopher Hendrik Ruehl