What is it about?
The article provides an overview of the research field by discussing the most important research approaches and studies conducted in the field.
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Why is it important?
This article allows readers to understand the basic concepts of international PR and can be used as a foundation to be built on in future research.
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This page is a summary of: International public relations: A synopsis of German-speaking and Anglo-American research approaches, Studies in Communication Sciences, January 2013, Elsevier,
DOI: 10.1016/j.scoms.2013.04.007.
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