The Effect of Perceived Value on the Loyalty of Generation Y Mobile Internet Subscribers: A Proposed Conceptual Framework

  • Hui Wen Chuah, Malliga Marimuthu, T. Ramayah
  • Procedia - Social and Behavioral Sciences, May 2014, Elsevier
  • DOI: 10.1016/j.sbspro.2014.04.062

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