What is it about?
This article discusses a case study of how an online platform can help arts and cultural organisations to add value to their audiences by connecting them with art and artists in a more meaningful and dialogic way.
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Why is it important?
There is very little work published that explores the process, benefits and challenges of engaging audiences via digital communications technologies
Read the Original
This page is a summary of: From arts marketing to audience enrichment: How digital engagement can deepen and democratize artistic exchange with audiences, Poetics, October 2016, Elsevier,
DOI: 10.1016/j.poetic.2016.07.001.
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