What is it about?
ethics (e.g., animal welfare, ecological) was the strongest positive driver to try cutured meat; emotional objections (e.g., unnatural) were the second strongest predictor; and the third attitudinal dimension expresses concern over the global diffusion of cultured meat
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Why is it important?
Current meat production places high costs on the environment. However, only a small portion of consumers are willing to opt for meat substitutes or a vegetarian diet. Cultured meat may contribute to solve this dilemma.
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This page is a summary of: Consumer acceptance of cultured meat in Germany, Meat Science, November 2019, Elsevier,
DOI: 10.1016/j.meatsci.2019.107924.
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