Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

  • Jochen Wirtz, Ping Xiao, Jeongwen Chiang, Naresh Malhotra
  • Journal of Retailing, December 2014, Elsevier
  • DOI: 10.1016/j.jretai.2014.07.002

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http://dx.doi.org/10.1016/j.jretai.2014.07.002

The following have contributed to this page: Jochen Wirtz