What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships

Markus Blut, Christof Backhaus, Tobias Heussler, David M. Woisetschläger, Heiner Evanschitzky, Dieter Ahlert
  • Journal of Retailing, September 2011, Elsevier
  • DOI: 10.1016/j.jretai.2010.06.003

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http://dx.doi.org/10.1016/j.jretai.2010.06.003

The following have contributed to this page: Professor David M Woisetschläger