Analyzing consumers heterogeneity and self-reported tastes: An approach consistent with the consumer’s decision making process

Victor Fernandez-Blanco, Luis Orea, Juan Prieto-Rodriguez
  • Journal of Economic Psychology, August 2009, Elsevier
  • DOI: 10.1016/j.joep.2009.04.005

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http://dx.doi.org/10.1016/j.joep.2009.04.005

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