What is it about?
We also used descriptive analytics, specifically unsupervised learning tools, to create a taxonomy of firms' innovativeness based on their operational priorities and to analyze how different types of companies perform
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Why is it important?
The study is based on data from 184 manufacturing companies to identify factors influencing innovation, i.e., innovation determinants, and their impact on firm’s innovation performance as well as other performances such as production, marketing, and financial outcomes.
Perspectives
This paper is an example of how descriptive analytics such as clustering can be used in a strategic management setting.
Prof. Kemal Kilic
Sabanci Universitesi
Read the Original
This page is a summary of: Innovativeness, operations priorities and corporate performance: An analysis based on a taxonomy of innovativeness, Journal of Engineering and Technology Management, January 2015, Elsevier,
DOI: 10.1016/j.jengtecman.2014.09.001.
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