What is it about?

This study shows how business founders shape their work to help grow their startups. Some adapt their tasks to meet new challenges, while others stick to familiar routines. These daily work choices play a key role in the success and direction of their ventures.

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Why is it important?

Entrepreneurs play a key role as “work designers,” shaping how they organize their daily tasks to grow their business. Successful founders know that this process isn’t one-time—they continually adjust their work based on their values, resources, and market needs. They should make thoughtful choices to ensure their work feels meaningful and practical. Finding a balance between sticking to a routine and staying flexible helps businesses adapt and thrive. Regular reflection on how they work can help founders build stronger, more successful ventures.

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This page is a summary of: Business founders' work design and new venture development, Journal of Business Venturing, January 2021, Elsevier,
DOI: 10.1016/j.jbusvent.2019.106000.
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