Effects of message appeal and service type in CSR communication strategies

Luisa Andreu, Ana B. Casado-Díaz, Anna S. Mattila
  • Journal of Business Research, July 2015, Elsevier
  • DOI: 10.1016/j.jbusres.2015.01.039

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http://dx.doi.org/10.1016/j.jbusres.2015.01.039

The following have contributed to this page: Dr Ana B. Casado-Díaz