Corporate heritage identity management and implementation

What is it about?

The research study reveals two sets of specific management responsibilities for a corporate heritage identity: corporate heritage management activities and corporate heritage implementation strategies. It provides a management framework that is of utility to academics but more importantly managers who are tasked with managing an organisation imbued with an enviable corporate heritage.

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Why is it important?

This article provides a management framework that is of utility to academics but more importantly managers who are tasked with managing an organisation imbued with an enviable corporate heritage. It is derived from a prolonged empirical study into the phenomenon of succesfull heritage institutions.