Characteristics of strong territorial brands: The case of champagne

  • Steve Charters, Nathalie Spielmann
  • Journal of Business Research, July 2014, Elsevier
  • DOI: 10.1016/j.jbusres.2013.07.020

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http://dx.doi.org/10.1016/j.jbusres.2013.07.020

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