How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings

David M. Woisetschläger, Patrick Lentz, Heiner Evanschitzky
  • Journal of Business Research, August 2011, Elsevier
  • DOI: 10.1016/j.jbusres.2010.10.007

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http://dx.doi.org/10.1016/j.jbusres.2010.10.007

The following have contributed to this page: Professor David M Woisetschläger